ALWAYS TOMORROW
Lay out the principles that guide and ensure everything you say sounds like the same brand.
Delivered as an example led guide to writing copy for product, lifestyle and marketing.
Builds trust, emotional fit, and a reason to choose beyond price.
3 weeks to fix your tone of voice.
Focus: Consistency, meaning, relevance, and trust.
Establishing the essence of you brand's personality, crucial for the consistent execution of your positioning.
Tone of Voice Sprint
Putting your positioning into words that build trust and fit.
Week 1
Audit
Approach
Review of existing TOV:
How you currently speak across touchpoints.
Category clichés:
How your competitors speak. Language, modes, and tropes.
Positioning:
What your positioning means for both
Output
The context and codes necessary to develop a distinct point of view from which to write.
Week 2
Analysis
Approach
Developing:
Mission & Spirit:
Explaining why you exist in your own words and emotional register.
Approach & Pillars:
The core verbal principles and how you communicate your value/s.
Style & Rules:
Agreeing the rhythm, register, and specific "Do's and Don'ts".
Output
Initial proposals and drafts of final TOV
Week 3
Action
Approach
Applying the agreed principles to a finished guide.
OUTPUT
One page Tone of Voice Summary Document
Full example led guide to landing your TOV across your business and marketing - including ready to use copy examples.
Customers who feel emotionally connected to a brand are 86% more likely to return
Capgemini
Brands people feel connected to enjoy
Lifetime Value 2-3x the industry average
Amazon
Brand makes you worth talking about and Word of mouth drives 20–50% of all purchase decisions.
McKinsey
