ALWAYS TOMORROW
Lock in the key visual, verbal and sensory signals that make you unmistakably you and impossible to ignore.
Delivered as one page brand codes and practical guides to use and frequency.
3 weeks to fix your identity.
Focus: Stand-out, Recognition, and recall.
Building a more effective identity
Identity Sprint
Moving your identity from decoration to recognition.
Week 1
Audit
Approach
Catalogue your existing brand codes, from typography and taglines to jingles and packaging
Assess usage and longevity
Map competitor codes to identify category conceits and cliches
Output
The context and materials required to decide the brands code you'll use repeatedly to build recognition and recall.
Week 2
Analysis
Approach
Assess and identify your most effective assets.
-
Unmistakably you
-
Reinforces your positioning
-
Stands out in category & from competitors
-
Category entry points
-
Efficacy by code type
-
Usage & Longevity
Output
A Kill/Keep/Build grading of all existing assets.
Week 3
Action
Approach
Codify the brand symbols and signals that make you impossible to ignore and easily recalled.
OUTPUT
One-Page Brand Codes.
The 3-5 brand codes you need to increase the likelihood of being noticed, recognised and recalled.
A guide to usage:
Efficacy of code type
Recognition relative to quantity
Recommendations for opportunities and improvements
When people recognise a brand, click -through rates on paid ads jump by 2.8x
Brands with strong brand cues enjoy 2-4x higher conversion rates
Shopify Plus
Brands with high recall are up to 3x more likely to be chosen at point of sale.
Byron Sharp
How Brands Grow
