Step 1: Finding the right people
Who’s out there and who should you care about most?
Define the market.
Evaluate segments.
Select target audience.
Step 2: Saying the right thing
What your consumers want.
What do your brand does best
What your competitors do
Step 3: Review Options
We present and review One Page Positioning options capturing who you’re talking to and why they should care about you.
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You take them away for internal review and stakeholder alignment.
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You provide consolidated feedback by XXXX ​​​
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We make any requested changes and review again.
x2
Step 4: Select Positioning
You choose your final positioning.
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We go away and bring it to life as:
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One Page Positioning Grid
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Homepage Copy
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3 x emails
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6 x Performance marketing master assets
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AI Prompts.
Step 5: Final Review
Our final review of all documents together.
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You then have until the end of the sprint to request as many amends as you’d like.
x3
x6
