Step 1: Brand Asset Audit
We audit, analyse document your current brand codes, from typography to taglines.
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​We then workshop which are your genuinely distinctive assets, taking into account usage and longevity.
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Is it unmistakably you?
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Does it reinforce positioning? Does it reference market entry points?
Does it stand out from your competition?
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Step 2: Brand Codes
Codify the key signals that make your brand instantly recognisable.
Codify them as your One page Brand Codes.
These are 'sacred assets' to be applied ruthlessly across all touch points: advertising, packaging, sponsorships, social, retail, digital.
Step 3a: Words and Pictures
Working with you, we audit and asses how your positioning and brand codes currently manifest in the images and language you use.
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Step 3b: Workshop
Collaborative workshops to explore topline proposals aimed at make your positioning and personality manifest in words and pictures.
Step 4a: Tone of Voice 1st Draft
A structured, example led guide to to putting your positioning in words. ​​
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Our Mission
Our Spirit
Our Approach
Our pillars
Our style
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What it means for:
products
Lifestyle
Long copy
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Do's and don'ts
Category cliches
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All illustrated with real ready to use examples, because lists of adjectives and ambitions are useless without them.
Step 4b: Look and Feel 1st draft
A guide to putting your positing into images
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Our approach
Our style
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What it means for:
Photography: eCommerce, Product, packaging, lifestyle, still life, social.
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What it means for:
illustration
promotional graphics.
Step 5: Final Draft
Our final workshop review of your identity documents.
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You then have until the end of the sprint to request as many amends as you’d like.
